At Leopardstown Freshers Festival 2025, we trialed a simple reward: €2 off an order with a promo code. Almost every code was used, and most orders came from people who'd ordered before.
The trial
We launched Skippio Rewards in 2025 to help venues and brands bring customers back. At Freshers, we tested it with a €2 discount applied straight to a customer's basket when they entered a code.
The goals were to build brand awareness, drive repeat orders and create some buzz around the event, with the reward promoted on social media.
How it works for customers
- Customers browse the menu and choose their food and drinks as usual.
- Just above the subtotal, a promo code box appears. They enter their code there.
- The discount is applied straight away and the total goes down.
Of discount codes claimed |
Of orders came from repeat users |
Average paid-to-ready time |
What we learned
Adoption was higher than we expected. Nearly every code was claimed, and four in five orders came from customers who had already ordered with Skippio. The average age of Skippio users at the event was 19.3, a student crowd that's quick to share a good deal.
Service stayed fast throughout, with an average of 41 seconds from payment to order ready.
For venues and drinks brands, the takeaway is simple: a small, well-promoted reward is an effective way to get people ordering, and to bring them back.
Want to run rewards at your venue or event? Talk to us.